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Marketing

Chinese eCommerce Giant Temu Makes a Big Entrance into Nigeria with Major Marketing Push

In recent weeks, Nigerians have seen a flood of advertisements from Temu, a Chinese eCommerce platform offering incredibly low prices and massive discounts on...

Chinese Tea Culture Meets African Traditions: A Steamy Blend of Heritage

The fusion of Chinese tea culture with African traditions is bubbling up in communities across the continent, creating a unique blend of flavors, rituals,...
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Building Bridges: How Chinese Festivals Are Becoming Part of Africa’s Cultural Calendar

In recent years, the cultural landscapes of Africa have embraced a rich array of foreign traditions, and among the...

China’s Growing Influence in Africa: A New Era of Infrastructure and Technological Transformation

In 2024, the relationship between China and Africa is evolving at an unprecedented pace, transforming the continent’s economic and...

Africa-China Relations in 2024: A Year of Strategic Shifts and Growing Partnerships

In 2024, the relationship between Africa and China has evolved into a multifaceted partnership, driven by both new agreements...

The Role of Chinese Diplomacy in Africa’s Economic Growth: A Retrospective

For decades, Chinese diplomacy has been a driving force in Africa's economic transformation. It’s not just about trade; it’s...

From Trade to Technology: Reviewing Africa-China Economic Exchanges in 2024

In 2024, Africa’s economic engagement with China continues to evolve, marked by a shifting focus from traditional trade toward...

The Rise of Chinese-Inspired Fashion in Africa: A Trendy Cross-Cultural Style

In recent years, African fashion has evolved into a global phenomenon, celebrated for its vibrant patterns, rich cultural significance,...