Marketing

Chinese eCommerce Giant Temu Makes a Big Entrance into Nigeria with Major Marketing Push

Business ARIT EFFANGA - November 29, 2024

In recent weeks, Nigerians have seen a flood of advertisements from Temu, a Chinese eCommerce platform offering incredibly low prices and massive discounts on...

Chinese Tea Culture Meets African Traditions: A Steamy Blend of Heritage

Celebrity ARIT EFFANGA - November 28, 2024

The fusion of Chinese tea culture with African traditions is bubbling up in communities across the continent, creating a unique blend of flavors, rituals,...

Building Bridges: How Chinese Festivals Are Becoming Part of Africa’s Cultural Calendar

Business ARIT EFFANGA - November 26, 2024

In recent years, the cultural landscapes of Africa have embraced a rich array of foreign traditions, and among the...

Africa-China Relations in 2024: A Year of Strategic Shifts and Growing Partnerships

Business ARIT EFFANGA - November 26, 2024

In 2024, the relationship between Africa and China has evolved into a multifaceted partnership, driven by both new agreements...

China’s Growing Influence in Africa: A New Era of Infrastructure and Technological Transformation

Business ARIT EFFANGA - November 26, 2024

In 2024, the relationship between China and Africa is evolving at an unprecedented pace, transforming the continent’s economic and...

The Role of Chinese Diplomacy in Africa’s Economic Growth: A Retrospective

Business ARIT EFFANGA - November 25, 2024

For decades, Chinese diplomacy has been a driving force in Africa's economic transformation. It’s not just about trade; it’s...

From Trade to Technology: Reviewing Africa-China Economic Exchanges in 2024

Business ARIT EFFANGA - November 25, 2024

In 2024, Africa’s economic engagement with China continues to evolve, marked by a shifting focus from traditional trade toward...

The Rise of Chinese-Inspired Fashion in Africa: A Trendy Cross-Cultural Style

Celebrity ARIT EFFANGA - November 24, 2024

In recent years, African fashion has evolved into a global phenomenon, celebrated for its vibrant patterns, rich cultural significance,...

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