Media cooperation between China and Africa is expanding as digital transformation and artificial intelligence (AI) reshape the way news and content are produced.
The development was highlighted at the 7th Forum on China-Africa Media Cooperation, which opened in Beijing under the theme, “Share Development Opportunities, Shape the Audio-Visual Future.”
The forum brought together media leaders and professionals from Africa and China to discuss opportunities and challenges facing the industry.
AI Creates New Opportunities for African Media
Gregoire Ndjaka, CEO and Director General of the African Union of Broadcasting, said media cooperation should go beyond technology.
He described it as an important bridge between cultures and highlighted opportunities for African journalists to receive training in China and other African countries.
Recent training programmes have focused on using artificial intelligence to produce media content.
Ndjaka said African countries should not simply consume AI technologies.
Instead, he stressed the need for African media professionals to develop the skills required to understand, adapt and use AI for the continent’s development.
Skills Key to Africa’s Digital Future
As digital technology continues to transform the media industry, AI is expected to play a growing role in news production and content creation.
The discussions in Beijing highlighted the importance of skills development, technology and knowledge-sharing in helping African media professionals adapt to the changing industry.
According to the forum’s message, building local expertise will be important if Africa is to play a stronger role in shaping its own digital future.
The growing cooperation between African and Chinese media organisations could therefore provide new opportunities for training, technological exchange and professional development across the continent.
